Within the dynamic realm of international sports, where the spectacle of worldwide watching collides with the drama of competition, each calculated action has the potential to provide substantial benefits. The German-hosted Euro 2024 gave one player—the Chinese electric car giant BYD—the ideal platform to have a significant influence off the pitch. A Clever Marketing Move at Euro 2024 BYD developed a clever marketing strategy during Euro 2024, putting their logo prominently on electronic pitchside screens that scrolled during games all throughout Germany. These advertisements weren't just noise in the background; they were placed with purpose to draw in the millions of spectators, particularly those in the UK who watched the matches on free-to-air TV stations like ITV. A particularly memorable event occurred...

Skoda is preparing for a significant launch as the well-known carmaker marks its 129th anniversary worldwide and its 24th year in India. An updated version of the much awaited small SUV from Skoda Auto India has been leaked. It is expected to launch globally in early 2025 and reach stores by March of that same year. In-depth information on this newcomer, which seems to be a game-changer in the sub-4-meter SUV market, is provided in this article. A Look Towards the Future: Skoda's New Small SUV The MQB-A0-IN platform, a flexible architecture created especially for the Indian market, serves as the foundation for the new compact SUV. Successful models with strong performance and safety requirements, including the Kushaq and Slavia, are...

A major recall affecting 1,138 units of the well-liked Kia EV6 electric SUV in India has been issued by Kia Motors. Vehicles built between March 3, 2022, and April 14, 2023 are affected by the recall, which was brought on by a possible problem with the Integrated Charging Control Unit (ICCU). This recall follows one that was similar in nature and was issued by Hyundai for its Ioniq 5 model, which uses the identical ICCU component. Recognising the Problem with ICCU in Kia EV6 An essential component of electric cars such as the Kia EV6 is the ICCU. In order to charge the 12-volt auxiliary battery, it transforms the high voltage from the main battery pack into a lower voltage. Important...

Zeekr introduced the 2025 Zeekr 7X SUV in a daring attempt to take on the Tesla Model Y, which is currently leading the electric SUV market. Zeekr, a member of Geely's luxury line, is ready to make a big impression with this new model, which is intended to provide cutting-edge features, outstanding performance, and a competitive range. The 7X, which is scheduled for release in Australia during the second quarter of 2025, is expected to revolutionise the electric vehicle (EV) industry. A New Rival for Tesla's Market for Electric SUVs Geely, the company that also owns Polestar and Volvo, is launching Zeekr, a daring new product, onto the Australian market. Subsequent to the launch of the Zeekr X compact SUV and...

Presenting the stunning Cyber GTS concept at the esteemed Goodwood Festival of Speed, MG Motor is celebrating its centenary with a spectacular display. This brand-new electric sports vehicle pays homage to MG's legendary racing past, especially the 1968 MGC GTS Sebring, which created quite a stir. It's not just an eye candy piece. The Cyber GTS is MG's showcase for its inventive spirit and dedication to fusing tradition with cutting-edge technology as it investigates the future of electrified cars. Paying tribute to the MG GTS Sebring MG's greatest factory result at the 12 Hours of Sebring in 1968 was achieved by the racecar known as the MGC GTS Sebring, to which the Cyber GTS concept pays tribute. This historical tie demonstrates...

The prominent Indian business magnate Anant Ambani has been in the news lately for his acquisition of a Rolls-Royce Cullinan Black Badge. This addition to his already magnificent fleet highlights not just his taste for luxury but also his active involvement in business, especially in the fields of sustainability and renewable energy. Let's explore Anant M. Ambani's life and the specifics of his newest, most valuable acquisition. Anant Ambani: An Industry Executive Promoting Sustainability Reliance Industries Limited has many important roles held by Anant Ambani, who is renowned for his strategic aptitude and forward-thinking style. He has served as a director on the boards of Jio Platforms Limited from March 2020, Reliance New Energy Limited and Reliance New Solar Energy Limited since...

The Red Bull RB17 hypercar was unveiled at the Goodwood Festival of Speed, and it is an absolutely amazing vehicle. Adrian Newey's creation, the RB17, is a miracle limited to the racecourse that combines exceptional power, state-of-the-art aerodynamics, and luxurious accommodations. This piece explores the many fine elements of this remarkable car, emphasising its special qualities and the incredible genius that went into making it. Roots of Red Bull RB17 Hypercar With the RB17, Red Bull Racing, a formidable power in Formula 1, has proven its mettle in the hypercar world. The ultimate achievement in automobile engineering is this car, which was created by the renowned F1 designer Adrian Newey. Limited to only 50 pieces, the RB17 is more than simply...

With the announcement of a ground-breaking collaboration with American firm QuantumScape, Volkswagen has advanced the field of electric vehicle (EV) technology. In accordance with this new arrangement, PowerCo, Volkswagen's battery division, will licence QuantumScape's solid-state battery technology in order to mass-produce battery cells. This action might completely transform the automobile industry and solve one of the main issues that EV buyers have: restricted driving range. QuantumScape and Volkswagen: A Strategic Alliance Volkswagen and QuantumScape have long had a collaboration. Since 2018, the two businesses have collaborated on a joint venture aimed at co-manufacturing batteries. But the new deal, which was unveiled on Thursday, supersedes this previous partnership and advances it. As per the agreement, QuantumScape's technology will be used by VW's PowerCo...