MS Dhoni Joins Citroen India as Brand Ambassador: Nurturing the Legendary Auto Brand


One of the most well-known players in Indian cricket, Mahendra Singh Dhoni also known as MS Dhoni, has set out on a new adventure—this time off the pitch. The formal announcement of the former captain of the Indian cricket team as the brand ambassador for Citroen India has been made. The French automaker, which is renowned for its cutting-edge designs and superior engineering, has carefully teamed up with Dhoni to strengthen its brand recognition and establish a connection with the sizable Indian market.

MS Dhoni Brand Ambassador of Citroen India

Dhoni’s Upcoming Position at Citroen India

In addition to being a cricket legend, MS Dhoni, often affectionately known as “Captain Cool,” has a strong passion for cars. His love of automobiles is widely known, and his partnership with Citroen represents a critical turning point in his development as a public personality and sports star. Citroen’s innovation and customer-centricity attitude are in line with Dhoni’s appointment as brand ambassador, indicating a successful partnership that speaks to the dreams of millions of Indians.

“We are very excited to welcome Mahendra Singh Dhoni into the Citroën family,” said Shishir Mishra, Brand Director of Citroen India, about the alliance. He is the most trustworthy captain in Indian history because of his capacity for innovation and steady evolution. We think that having Dhoni, one of India’s best cricket players, as a partner would further strengthen our dedication to the Indian market.”

Also Read :- Captain Cool’s Luxury Drive: MS Dhoni buys Mercedes-AMG G 63 worth ₹3.30 crore

MS Dhoni: The Legendary Indian Cricket Team Captain

Mahendra Singh Dhoni, who was born in Ranchi, Bihar (now in Jharkhand) on July 7, 1981, came up from modest beginnings to become one of the most successful captains in cricket history. Dhoni, who is renowned for his cool head and strategic ability, guided the Indian cricket team to several titles, such as the 2013 ICC Champions Trophy, the 2007 ICC World Twenty20, and the 2011 Cricket World Cup. He will always have a special place in the hearts of cricket fans everywhere because to his outstanding leadership qualities and wicket-keeping prowess.

Dhoni has received many honours throughout his cricket career. He is the only captain to win three separate ICC limited-overs championships and he now holds the record for leading India in international matches. Beyond only leading the team, Dhoni has made a significant impact on Indian cricket. He has scored over 17,000 runs in international cricket, 10,000 of which have come in One-Day Internationals, while keeping a strong average of over 50.

Dhoni’s Adoration of Cars

Apart from cricket, Dhoni’s passion for cars is a well-recognized aspect of his character. His passion for the automobile industry is evident in his vast collection of cars and motorcycles, which includes both high-performance and vintage models. His affiliation with Citroen is all the more appropriate given his love. As an enthusiastic car lover, Dhoni himself emphasised his delight about this partnership, stating, “As a passionate automobile enthusiast, I am elated to join forces with the French iconic brand Citroën, renowned the world over for its innovation and engineering prowess.”

Citroen India: MS Dhoni Ushers in a New Era

In 2021, Citroen—a brand known for its inventiveness and distinctive style—entered the Indian market. With three of the four models now on the market being produced locally, Citroen is progressively growing its presence in India. Dhoni’s appointment by the automaker as a brand ambassador is a component of a planned marketing effort for the ICC T20 Cricket World Cup.

Citroën India  brand ambassador MS Dhoni

Citroen’s Outstanding Portfolio

The C3 hatchback, the eC3 electric hatchback, and the C5 Aircross mid-size SUV are the current Citroen models available in India. These models combine comfort, performance, and cutting-edge technology to meet the demands of a diverse spectrum of customers. The Citroen Basalt, a crossover SUV with coupe-like appearance that will be on sale in August 2024, is the newest model in their portfolio.

Having made its world debut earlier this year, the Citroen Basalt is expected to have a big influence on the Indian market. The Basalt boasts a 1.2-liter turbo-petrol engine that can produce 110 horsepower and up to 205 Nm of torque, making for an exciting ride. Six-speed torque converter automatic transmissions or 6-speed manual transmissions will be available to customers.


It takes incredible motivation to watch Mahendra Singh Dhoni’s transformation from a young man from a tiny village to a cricket icon. Another fascinating phase in his remarkable career is his current position as the brand ambassador for Citroen India. Dhoni’s partnership with Citroen looks to be a game-changer as the company pursues innovation and grows its market share in India. When they work together, they will have a big influence on the Indian car industry and move towards a more inventive and sustainable future.

Disclaimer: The information provided is based on available sources and may not be 100% accurate.

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