Mahindra & Mahindra Ltd celebrated the ‘Mahila Kisan Diwas’ with the launch of Prerna – an initative aimed at supporting and empowering Indian women in agriculture.
Prerna is based on the insight that women are often the invisible face of agriculture in India. There are 100 million women many of whom work long hours in tedious and back-breaking tasks in the fields, often with tools and equipment not suited for women. Despite these challenges they are usually paid less than their male counterparts. The first project under Prerna aims to address these issues with the promotion of women friendly, efficient and ergonomic farm tools and equipment through well-designed, targeted interventions. The project aims to increase the work efficiency and productivity of farm women, which will in turn lead to sustainable development in the agricultural sector. The project will be initially launched in the state of Odisha, with the intention to positively impact the lives of over 1,500 families across 30 plus villages.