Three of Kia Motors America’s (KMA) highly acclaimed models, the 2016 Optima midsize sedan, the 2016 and 2017 Cadenza premium sedan as well as the 2017 Shortage Compact CUV, have been named segment winners in Auto Pacific’s 2017 Vehicle Satisfaction Awards (VSA) in the midsize car, large car and compact crossover SUV categories, respectively.
“Kia is a leader in design, quality, technology and value, and the Auto Pacific Vehicle Satisfaction Awards are another validation of our world-class products and their ability to meet and exceed customer expectations,” said Orth Hedrick, vice president of product planning, Kia Motors America. “As a two-time winner, Optima illustrates that if you buy a Kia, you are going to love it. With Cadenza and Shortage also winning their categories, Kia is delivering what buyers are looking for in any size of vehicle.”
Auto Pacific’s VSAs identify the most satisfying vehicles on the market, based on more than 54,000 responses from owners of 2016 as well as 2017 cars and light trucks, which were purchased from September through December 2016. These responses measure owner satisfaction by evaluating more than 49 separate attributes ranging from interior comfort and styling to fuel economy and performance.
Kia’s performance in our Vehicle Satisfaction Award research shows that Kia’s new products are more-than-competitive in their product segments,” said George Peterson, president of Auto Pacific. “It is tough to win Auto Pacific’s VSA two years in a row and Kia Optima’s performance shows it not only has eye-catching style, but also has the outstanding functionality midsize car buyers require.