On the occasion of Children’s day, reiterating its commitment towards road safety and focussing on primary school children, Honda 2Wheelers India is conducting a Mega Road Safety Education Drive spread across the country. Specially designed for children in the age group of 5-8 years, this drive is based on the concept of ‘catching them young’ and educating them to become responsible road users of tomorrow. The campaign will benefit 32000 students from 500 schools across 45 cities.
Mr. Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “We have undertaken a special initiative with a focus on primary school children. We believe that if children can undergo road safety training at a young age, not only is it of immediate benefit for them, but is also very beneficial once they become road users as adults. The Road Safety Campaign- ‘Be Seen, Be Safe’ has been successful in educating the children on importance of an individual’s visibility while using the road.”