With the most recent modification to its Atto 3 electric SUV, BYD, one of the few automakers committed only to producing electric cars, has taken a risk. The BYD Atto 3 is now more competitive in the quickly expanding electric vehicle (EV) market thanks to the addition of additional trims and a sizable price drop. This post delves into these modifications’ specifics and their implications for prospective purchasers.
Significant revisions to BYD Atto 3
There are now three different trim levels for the BYD Atto 3: Dynamic, Premium, and Superior. This is a calculated effort by BYD to offer varying feature and price points to appeal to a larger market. Particularly noteworthy is the new Dynamic trim, which has an amazing range and competitive cost.
Dynamic Trim: An Innovation
At a price of Rs 24.99 lakh, the new Dynamic trim is a whopping Rs 9 lakh less expensive than the old single Superior trim. With a 49.92kWh battery, the ARAI claims a 468 km range for its basic grade. Even while it doesn’t have all the luxuries of the higher trims, it still has all the necessary functions, such a 360-degree camera, a large 12.8-inch infotainment display, and a panoramic sunroof.
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Superior and Premium Trims: Improved Features
With the exception of the adaptive LED headlights and ADAS suite, the Premium trim, which costs Rs 29.85 lakh, keeps many of the features found in the Superior trim. The Superior trim, which is still available for Rs 33.99 lakh, comes equipped with a 60.48kWh battery that can go 521 kilometres.
Power Source and Charging Features
The battery and recharge capacities of an electric car are among its most important features. In this aspect, the BYD Atto 3 does not let you down.
- Dynamic Trim Battery: 49.92kWh, 468km range
- Premium & Superior Trims Battery: 60.48kWh, 521km range
A single front-axle motor with a power output of over 200 horsepower and 310 newton metres of torque is standard on all BYD Atto 3 trim levels. With a DC fast charger, the battery pack can be charged from 0% to 80% in under 50 minutes, making the charging times competitive as well. The smaller battery takes roughly 8 hours to completely charge when using an AC charger, while the bigger battery takes about 10 hours.
Features for All Trims
The BYD Atto 3’s Dynamic trim still has an amazing range of features while being less expensive. Among them are:
- 12.8-inch rotating touchscreen
- Android Auto and Apple CarPlay connectivity
- 5-inch digital instrument cluster
- Panoramic sunroof
- Wireless phone charging
- Automatic climate control
- Powered front seats
- Safety features: 360-degree camera, seven airbags, ABS with EBD, electronic stability programme, TPMS.
Building upon this base, the Premium and Superior versions offer further opulence and cutting-edge capabilities, giving the BYD Atto 3 a flexible option suitable for a wide range of consumers.
Style and Visual Appeal
The exterior and interior of the BYD Atto 3 continue to be elegant and contemporary. Although some may find the outside unimpressive, particularly for a car priced at Rs 25 lakh, the inside more than makes up for it with a chic dashboard and a sizable touchscreen screen that can be angled either vertically or horizontally.
Position in the Market and Competition
The BYD Atto 3 is now positioned more competitively in the EV market thanks to the new trims and updated price. Its immediate competitors were the Hyundai Ioniq 5, which was more expensive, and the MG ZS EV, which was less expensive. The BYD Atto 3 is now better positioned to compete with the MG ZS EV, which has a 50.3kWh battery pack, a stated range of 461 km, and is priced between Rs 18.98 lakh and Rs 25.44 lakh, thanks to the inclusion of the Dynamic and Premium trims.
BYD’s Prospects in the EV Industry
BYD’s product selection, which includes the Seal, E6, and updated Atto 3, clearly demonstrates the company’s dedication to electric cars. Offering a variety of trims with different features and prices is part of the company’s strategy, which should help it draw in more customers. The release of the Dynamic trim comes with a major price reduction, which is indicative of BYD’s ambitious strategy to increase its market share for EVs.
Conclusion
With the release of new trims and a large price drop, the BYD Atto 3 has experienced major alterations. It is now a more appealing choice for prospective customers searching for an economical and adaptable electric SUV thanks to these upgrades. The BYD Atto 3 is strategically positioned to rival other electric vehicles on the market thanks to its array of features that accommodate a diverse range of demands and preferences.
Disclaimer: The information provided in this article is based on publicly available sources and may not be 100% accurate.
