BMW has Launched its Mini brand of small cars in the Indian market
It has launched four models which would be completely imported into India and price of the models will range from 25 lakhs to 32 lakhs [Indian Rupees]
The four models which have been launched in the Indian market are Mini Cooper, Cooper S, Convertible and Cooper S Countryman
The show room prices of the cars will be as follows..
Mini Cooper will be priced at Rs 24.9 lakh
Mini Cooper S will cost Rs 27.9 lakh
Convertible will come with a price tag of Rs 29.9 lakh
finally Cooper S Countryman will cost Rs 31.9 lakh.
In the past, Two expensive small cars VW Beetle and Fiat 500 had been launched in India but it was not a big hit. To this, senior vice-president of mini responded by saying..
Kay Segler, senior vice-president, Mini business coordination said
“A Beetle is not sold in a Beetle dealership nor is a Fiat 500 sold in a 500 dealership. But a Mini is only available with a Mini dealer as we are a brand and not merely a car”
The company’ s largest market is United States followed by UK, Germany, China and Japan
Mini Cooper hatch is the firm’s bestselling model
In the year 2010, 234,000 units of Cooper hatch were sold and sales are to be estimated that it had grown by twenty percent